growth consulting FOR CONTRACTORS, REMODELERS AND SERVICE-BASED BUSINESSES
Your leads are interested.
So why aren't they
buying?
Getting leads is not the hard part. Turning the right leads into paying customers is where many service-based businesses quietly lose revenue every week.
I help you fix the follow-up, clean up the sales process, and build a clearer path from first inquiry to signed client.
25+
years in B2B sales
90 days
typical focused engagement
Strategy + build
not advice that sits in a folder
Hi, I'm Theresa
I've spent 25+ years in sales. Now I use what I know to help small business owners close the gap between interested lead and signed client.
WHERE REVENUE GETS LOST
You’re great at the work.
But selling the work is a whole different job.
You started your business because you know your craft, your clients, and the quality of work you deliver. But no one handed you a sales process when the leads started coming in.
Now inquiries come through your website, phone, email, social media, referrals, and text messages, and somehow you’re supposed to keep all of it straight while running the business.
"I'll follow up tomorrow."
Then tomorrow turns into next week. The quote sits there. The text goes unanswered. The lead gets busy, confused, or finds someone else who made the next step easier.
The frustrating part?
You may be better at the actual work, but the business with the better follow-up often wins.
That does not mean you need to chase harder. It means your process needs to make the next step easier for both you and the customer.
What changes when the process is clear?
The work does not get easier because you added more software, equipment or staff. It gets easier because every lead has a clearer path forward.
More leads become customers
Not because you need more leads.
Because you finally stop losing the good ones already coming in.
Every lead gets a consistent experience.
Whether you are on a jobsite, in a meeting, short-staffed, or buried in estimates.
You know where the sales process is breaking down.
We find the weak spots, fix the obvious gaps first, and stop leaving warm leads to figure it out on their own.
Less chasing. Better conversations.
Your leads know what happens next, and you spend less time trying to revive cold conversations.
WHO THIS IS FOR
Best fit for businesses where trust, timing, and follow-up matter.
✔ Contractors
✔ Countertop shops
✔ Home-service businesses
✔ Kitchen & bath remodelers
✔ Builders
✔ Cabinet shops
FREE ASSESSMENT TOOL
Want to spot the gaps in your follow-up before we talk?
Use the free Lead Follow-Up Assessment tool to spot where warm leads may be slipping through the cracks before you book a call.
Strategy is only useful if it gets used.
A lot of consultants will tell you what to fix. Then they leave you with a plan and wish you luck.
That is not how I work.
We map the sales process together, then I help build the pieces that support it. That may include follow-up workflows, lead tracking, reminders, forms, email and text sequences, CRM cleanup, or a simple system your team can actually use.
Not every business needs new software. But every business needs a process that works when things get busy.
THE FIRST WIN PLAN
We start with the goal that matters most.
The First Win Plan is built around what you actually want to improve first. Maybe that is more revenue, more booked projects, faster follow-up, a better customer experience, or a sales process your team can finally follow. We start there, then build the first practical improvement that moves you closer to that goal.
01
Clarify the goal.
We start by understanding what matters most to your business right now. That may be increasing revenue, booking more projects, improving close rates, shortening response time, or creating a smoother experience for your leads.
02
Identify the first win.
Once the goal is clear, we identify the first high-impact improvement that will help move you toward it. That might be better follow-up, clearer lead tracking, stronger handoffs, better messaging, or a simpler next step for prospects.
03
Build the repeatable path.
Then we turn that first win into a process your business can keep using. Depending on your needs, that may include templates, workflows, CRM structure, reminders, a follow-up plan, or a documented sales process.
SHORT COMMITMENT
Most engagements wrap up in around 90 days.
This is not a never-ending consulting retainer. It is a focused engagement designed to help you get clear on what matters most, create the first meaningful win, and build the process or system needed to support it.
Long enough to do the work right. Short enough to keep momentum.
If it makes sense for your business, I can also help build the technology that supports it, but the goal is always the same: a clearer path from inquiry to signed client.
WHAT YOU GET
Concrete deliverables, not vague advice.
Every engagement is shaped around your goals, your sales process, and what your business actually needs. You will not leave with a binder full of ideas you have to figure out alone.
Sales Process Map
A clear path from first inquiry to signed client, tailored to how your business actually sells.
Follow-Up Language
Practical emails, texts, and call prompts that sound human and keep leads moving.
CRM + Workflow Build
Forms, pipeline stages, reminders, automations, and follow-up steps if you want the system built for you.
Handoff + Walkthrough
A simple guide or Loom walkthrough so you and your team know what to do next.
let's find out if i can help
Not sure if this is for you?
That's exactly what the call is for.
Book a 45-minute Sales Process Clarity Call and we’ll talk about your business, where your leads are going, and whether a growth strategy makes sense for you right now.
You’ll leave with 2 - 3 specific places to tighten your process, even if we both decide now is not the right time to work together.
Two ways to start
✔ Ready to talk? Book the Sales Process Clarity Call.
✔ Not ready yet? Download the assessment tool first.
✔ Either way, you'll get clearer on where leads may be getting missed.
FAQ
Before you book, here's what to know.
How is Serenova Consulting different?
Most consultants either give you advice and leave you to figure it out, or they jump straight into software without fixing the real process first.
We sit in the middle. We start by understanding how leads come in, where they get stuck, and what needs to happen between first inquiry and signed client. Then we help create the strategy, the follow-up process, and, when it makes sense, the system to support it.
Sometimes that means a clearer sales process and better follow-up language. Sometimes it includes a done-for-you technology build. The goal is not to add more tools. It is to make sure warm leads stop falling through the cracks.
Do you just give advice, or do you help build the process too?
Both. We start with the strategy because software will not fix a messy process by itself. Once we understand where leads are getting missed, we can map out the right follow-up steps, customer journey, and sales process.
For some businesses, that may be enough. For others, we can also help build the system that supports it, including CRM setup, pipeline stages, forms, reminders, automations, and follow-up workflows.
What if I’m not ready to book a call yet?
Start with the free assessment tool. It will help you look at your current sales process and spot where leads may be getting missed before you decide whether a conversation makes sense.
What if my industry is unusual or my sales cycle is long?
That is exactly why this should not be a generic template. We look at how your customers actually make decisions and build the process around that.
What if my team will not follow a new process?
Then the process is probably too complicated. The system has to be simple enough for real people to use on a busy day.
How quickly will I see results?
You can usually see early improvement once the biggest follow-up gaps are addressed. Bigger results depend on your lead volume, sales cycle, team adoption, and how much cleanup is needed.
Serenova Consulting LLC
2129 Apple Hill Lane, St. Louis, MO 63122
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