growth consulting FOR CONSTRUCTION AND HOME IMPROVEMENT BUSINESSES
Your leads are interested.
So why aren't they
buying?
Getting leads is not the hard part. Turning the right leads into paying customers is where many home improvement businesses quietly lose revenue every week.
I help you fix the follow-up, clean up the sales process, and build a clearer path from first inquiry to signed client.
25+
years in B2B sales
90 days
typical focused engagement
Strategy + build
not advice that sits in a folder
Hi, I'm Theresa
I've spent 25+ years in sales. Now I use what I know to help business owners close the gap between interested lead and signed project.
WHERE REVENUE GETS LOST
You’re great at the work.
But selling the work is a whole different job.
You started your business because you know your craft, your clients, and the quality of work you deliver. But no one handed you a sales process when the leads started coming in.
Now inquiries come through your website, phone, email, social media, referrals, and text messages, and somehow you’re supposed to keep all of it straight while running the business.
"I'll follow up tomorrow."
Then tomorrow turns into next week. The quote sits there. The text goes unanswered. The lead gets busy, confused, or finds someone else who made the next step easier.
The frustrating part?
You may be better at the actual work, but the business with the better follow-up often wins.
That does not mean you need to chase harder. It means your process needs to make the next step easier for both you and the customer.
What changes when the process is clear?
The work does not get easier because you added more software, equipment or staff. It gets easier because every lead has a clearer path forward.
More leads become customers.
Not because you found more leads, but because you stopped losing the good ones already coming in. That's revenue you can count on month to month.
Every lead gets a consistent experience.
Whether you're on a job site, in a meeting, or short staffed that week, nobody slips. Every person who reaches out hears back and knows where things stand.
You know where the sales process is breaking down.
We find the gaps costing you the most and fix those first. Your warm leads stop having to figure out on their own how to become your customer.
Less chasing, better conversations.
Your follow-up happens without you having to remember it. You spend less time reviving cold leads and more time talking to people who are ready to move.
WHO THIS IS FOR
Best fit for businesses where trust, timing, and follow-up matter.
✔ Contractors
✔ Countertop shops
✔ Home-service businesses
✔ Kitchen & bath remodelers
✔ Builders
✔ Cabinet shops
FREE ASSESSMENT TOOL
Want to spot the gaps in your follow-up before we talk?
Use the free Lead Follow-Up Assessment tool to spot where warm leads may be slipping through the cracks before you book a call.
Strategy is only useful if it gets used.
A lot of consultants will tell you what to fix. Then they leave you with a plan and wish you luck.
That is not how I work.
We map the sales process together, then I help build the pieces that support it. That may include follow-up workflows, lead tracking, reminders, forms, email and text sequences, CRM cleanup, or a simple system your team can actually use.
Not every business needs new software. But every business needs a process that works when things get busy.
HOW WE WORK TOGETHER
The S.C.A.L.E. Method
A focused way to turn more inquiries into signed clients.
The S.C.A.L.E. Method helps you find the places where leads are getting stuck, create a clear plan to fix them, and build the simple tools your business needs to turn more inquiries into signed clients.
We do not try to fix everything at once. We focus on the part of your sales process that matters most right now, clean it up, put it into action, and review what is working so you can keep building from there.
S
Sharpen the Focus
Find the highest-impact area to improve first.
C
Create the Plan
Map what needs to happen and in what order.
A
Assemble the Assets
We create the practical tools your business needs.
L
Launch the Strategy
Put the new process into action.
E
Evaluate Progress
Review what worked and what to improve next.
SHORT COMMITMENT
Most engagements wrap up in around 90 days.
This is not a never-ending consulting retainer. It is a focused engagement designed to help you get clear on what matters most, create the first meaningful win, and build the process or system needed to support it.
Long enough to do the work right. Short enough to keep momentum.
If it makes sense for your business, I can also help build the technology that supports it, but the goal is always the same: a clearer path from inquiry to signed client.
WHAT YOU GET
Concrete deliverables, not vague advice.
Every engagement is shaped around your goals, your sales process, and what your business actually needs. You won't leave with a binder full of ideas to figure out on your own.
Sales Process Map
A clear path from lead in to signed project, tailored to how your business actually sells.
Follow-Up Language
Practical emails, texts, and call prompts that sound human and keep leads moving.
CRM + Workflow Build
Pipeline stages, forms, reminders, and follow-up. Ready to build in your CRM, or built for you in mine.
Handoff + Walkthrough
A simple guide and video walkthrough so you and your team know what to do next.
And one thing that doesn't fit in a binder
You stop wondering which leads got missed this week. You know what's in your pipeline, what happens next, and that your team handles each lead the same way every time. Nothing is riding on somebody's memory.
ABOUT ME
I've spent over 20 years in the home improvement world
Fourteen years at Hallmark Stone, a countertop fabrication company, selling to kitchen and bath dealers, builders, contractors, remodelers, and designers. Three years with Architectural Surfaces, supplying granite and quartz to shops like the one I came from. Three more at ActionFlow, a countertop software company, selling to fabricators across the country.
Different seats, same view. I've watched how these businesses win work, and where they lose it.
Here's what I found. Almost nobody had a lead problem. The demand was there. What was missing was a consistent process, so warm leads went quiet and nobody noticed until the month came up short. That happens in a kitchen and bath showroom the same way it happens at a remodeling company or a flooring business. It's not an industry problem. It's a process problem.
I like working with owners who are great at what they do and tired of watching good work slip away for reasons that have nothing to do with the work itself. When the process is clear, the same leads turn into more signed jobs, your team stops guessing, and you stop wondering what fell through this week.
That's what I'm here to help you do.
let's find out if i can help
Not sure if this is for you?
That's exactly what the call is for.
Book a 45-minute Sales Process Clarity Call and we’ll talk about your business, where your leads are going, and whether a growth strategy makes sense for you right now.
You’ll leave with 2 - 3 specific places to tighten your process, even if we both decide now is not the right time to work together.
Two ways to start
✔ Ready to talk? Book the Sales Process Clarity Call.
✔ Not ready yet? Download the assessment tool first.
✔ Either way, you'll get clearer on where leads may be getting missed.
FAQ
Before you book, here's what to know.
How is Serenova Consulting different?
Most consultants either give you advice and leave you to figure it out, or they jump straight into software without fixing the real process first.
We sit in the middle. We start by understanding how leads come in, where they get stuck, and what needs to happen between first inquiry and signed client. Then we help create the strategy, the follow-up process, and, when it makes sense, the system to support it.
Sometimes that means a clearer sales process and better follow-up language. Sometimes it includes a done-for-you technology build. The goal is not to add more tools. It is to make sure warm leads stop falling through the cracks.
Do you just give advice, or do you help build the process too?
Both. We start with the strategy because software will not fix a messy process by itself. Once we understand where leads are getting missed, we can map out the right follow-up steps, customer journey, and sales process.
For some businesses, that may be enough. For others, we can also help build the system that supports it, including CRM setup, pipeline stages, forms, reminders, automations, and follow-up workflows.
What if I’m not ready to book a call yet?
Start with the free assessment tool. It will help you look at your current sales process and spot where leads may be getting missed before you decide whether a conversation makes sense.
What if my industry is unusual or my sales cycle is long?
That is exactly why this should not be a generic template. We look at how your customers actually make decisions and build the process around that.
What if my team will not follow a new process?
Then the process is probably too complicated. The system has to be simple enough for real people to use on a busy day.
How quickly will I see results?
You can usually see early improvement once the biggest follow-up gaps are addressed. Bigger results depend on your lead volume, sales cycle, team adoption, and how much cleanup is needed.
Serenova Consulting LLC
2129 Apple Hill Lane, St. Louis, MO 63122
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